São Paulo’s downtown has gained one of the most coolest rooftops in town. Opened on the top of Esther building – a Brazilian modern architecture landmark – the eponymous house is the most recent project developed by French brothers Olivier and Pierre Anquier along with Chef Benoit Mathurin. Very enthusiasts and passionate about the city’s Old downtown, the partners were driven by a dream which aimed to preserve and establishes Esther as an unique place in São Paulo. Having one of the best views in town right in front of Praça da República, Esther Rooftop has welcomed friends and opinion leaders invited by StandPress for a soft-opening party to visit and to get to know the new place first hand. Gathered together in Esther’s charming balcony, guests enjoyed a pleasant evening while tasting the house’s signature drink followed by an exclusive menu-degustation prepared by Chef Mathurin, who has recently arrived from Paris. StandPress worked towards maximising press coverage around the opening through strategic news-sharing before and after the event, and was also responsable for an impressive buzz throughout social networks.