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Valentina Acqua Floreale Launch

In August 9, 2013, StandPress created and executed the launch of the new Valentino fragrance, “Valentina Acqua Floreale”. The event counted with the presence of beauty editors and journalists, hosted in a cocktail party at the garden of Bar des Arts, in Sao Paulo, followed by lunch at the Salão Oval (Oval Room). To ensure amplified coverage, StandPress acted strategically in the communication of the perfume and its campaign, making presence in the most prestigious fashion and women’s titles such as Vogue, Glamour, Elle, Harper’s Bazaar, L’Officiel, Instyle, Marie Claire, among others.

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