In August 2015, the fine-art gallery “Pequena Galeria 18” celebrated the opening of its first office in São Paulo with the vernissage “Night” by Rogerio Fasano. In his first exhibition curated by the expert in fine-art photography Mario Cohen, Fasano presented a selection of photos that express and revolves around his bohemian and nightly universe. StandPress invited a select group of journalists, architects and designers for a private preview that took place prior to the cocktail to secure long-lead coverage. The gallery threw a cocktail party dedicated to customers, clients, friends and celebrities, which have generated further spontaneous media coverage. The idea and coordination of the project was entire responsibility of StandPress.