In May 2015, StandPress was responsible for concept and execution of the new Maison Kas atelier opening in Sao Paulo. Before the cocktail party, a select group of journalists was invited to attend an exclusive in-store brunch to visit and to get to know the new bridal couture atelier first hand. They were welcomed by the designer Camila Chain along with the Chef Luiza Zaidan who collaborated for the first time on the creation of an habillé apron dedicated to brides and especially designed for the occasion. Throughout the day, customized activities were presented to enhance the guests experience within Maison Kas’s couture universe such as the meticulous handmade work of both embroiderers and invitations calligrapher. At night, Camila Chain received friends, wedding partners and opinion leaders for a cocktail party. The action generated strong repercussion in social network channels.