i Dolci Cooking Experience

In April 2nd, 2014, Chef Flavio Federico alongside blogger Constance Zahn received wedding planners and brides at the unique « Cooking Experience » at the Lounge One space inside JK Mall, in São Paulo. By aiming to offer an exclusive menu dégustation of i Dolci’s pâtisserie, Chef Flavio Federico promoted a gastronomic experience, and shared tips and recipes with future brides. The action generated strong repercussion in social network channels with the hashtag #idolciexperience, as well as strategic news-sharing before and after the event on the Constance Zahn website, one of the main opinion-makers within the wedding universe in the country.

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