In August 29, 2013, CH Carolina Herrera threw a cocktail party to celebrate the launch of its first boutique in Rio de Janeiro, in the luxury shopping centre VillageMall. StandPress invited a select group of stylists, fashion editors and journalists for a private preview that took place prior to the party to secure long-lead coverage. At night, StandPress received their own VIP guests such as Flavia Alessandra, Marina Ruy Barbosa, Carol Castro and Giovanna Ewbank. These four special guests shared their attendance on their own social network channels, reaching a total of more than 115k likes on Instagram. The event also received local Rio de Janeiro opinion-makers and socialites, invited by promoter Nina Kauffman.
StandPress worked towards maximising press coverage around the opening through strategic news-sharing before and after the event, and provided social network newsfeed to the main fashion titles nationwide during the party. This ensured diversified angles for the story, covering the boutique itself, brand and designer profiles, celebrity social coverage and shopping pages.